Performance effects of IT capability, service process innovation, and the mediating role of customer service

Few academic studies have investigated how information technology (IT) capability and service process innovation can create performance gains for firms through customer service. We propose that customer service is a significant mediator through which IT capability and service process innovation influence the performance of a firm, and that IT capability is also a critical factor that facilitates service process innovation. Empirical support for our argument was derived from data collected from 174 firms in the Taiwan IT industry. The results suggest that managerial initiatives should be directed at developing IT capability and service process innovation and leveraging them to facilitate customer service to attain superior firm performance. Furthermore, greater IT capability would lead to a higher degree of service process innovation.

[1]  C. Fornell,et al.  Why Do Customer Relationship Management Applications Affect Customer Satisfaction? , 2005 .

[2]  Richard G. Netemeyer,et al.  Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising , 2004 .

[3]  Ali E. Akgün,et al.  Organizational emotional capability, product and process innovation, and firm performance: An empirical analysis , 2009 .

[4]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[5]  Amrit Tiwana,et al.  Systems Development Process Improvement: A Knowledge Integration Perspective , 2007, IEEE Transactions on Engineering Management.

[6]  Rohit Verma,et al.  Research opportunities in service process design , 2002 .

[7]  Rikard Larsson,et al.  Organization and Customer: Managing Design and Coordination of Services , 1989 .

[8]  M. Hosein Fallah,et al.  Global innovation performance: Strategic challenges for multinational corporations , 2008 .

[9]  S. Kotha Mass Customization: The New Frontier in Business Competition , 1992 .

[10]  Joel A. C. Baum,et al.  Don't go it alone: alliance network composition and startups' performance in Canadian biotechnology , 2000 .

[11]  Gilbert A. Churchill A Paradigm for Developing Better Measures of Marketing Constructs , 1979 .

[12]  C. Fornell,et al.  The American Customer Satisfaction Index: Nature, Purpose, and Findings , 1996 .

[13]  S. KrishnanM.,et al.  Customer Satisfaction for Financial Services , 1999 .

[14]  Stephen L. Vargo,et al.  The Service-dominant Logic of Marketing: Dialog, Debate, and Directions , 2006 .

[15]  Paul Mulligan,et al.  Specification of a capability-based IT classification framework , 2002, Inf. Manag..

[16]  Christopher J. Pavlovski,et al.  Service Delivery Platforms in Practice , 2007 .

[17]  Joseph W. Rottman,et al.  Proven Practices for Effectively Offshoring IT Work , 2006 .

[18]  Elliot Rabinovich,et al.  Assessing the Effects of Operational Processes and Information Systems on Inventory Performance , 2006 .

[19]  Arun Rai,et al.  Firm performance impacts of digitally enabled supply chain integration capabilities , 2006 .

[20]  Mohan V. Tatikonda,et al.  New service development: areas for exploitation and exploration , 2002 .

[21]  David L. Olson,et al.  How interfirm collaboration benefits IT innovation , 2007, Inf. Manag..

[22]  R. Chapman,et al.  Innovation in logistic services and the new business model: a conceptual framework , 2002 .

[23]  K. Zhou,et al.  Developing strategic orientation in China: antecedents and consequences of market and innovation orientations , 2005 .

[24]  Aaron J. Shenhar,et al.  Technology's varying impact on the success of strategic business units within the miles and snow typology , 1993 .

[25]  A. Lievens,et al.  Learning during the new financial service innovation process: Antecedents and performance effects , 2004 .

[26]  R. Grant The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation , 1991 .

[27]  J. Barney Gaining and Sustaining Competitive Advantage , 1996 .

[28]  Wynne W. Chin,et al.  A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and Voice Mail Emotion/Adoption Study , 1996, ICIS.

[29]  E. Vance Wilson,et al.  Antecedents and Dimensions of Online Service Expectations , 2007, IEEE Transactions on Engineering Management.

[30]  Ravi Kalakota,et al.  e-Business: Roadmap for Success , 1999 .

[31]  Izak Benbasat,et al.  The Influence of Business Managers' IT Competence on Championing IT , 2003, Inf. Syst. Res..

[32]  T. Malone Is Empowerment Just a Fad? Control, Decision Making, and IT , 1997 .

[33]  K. Ruyter,et al.  Cooperating for service excellence in multi-channel service systems: an empirical assessment , 2004 .

[34]  Nenad Jukic,et al.  Implementing Polyinstantiation as a Strategy for Electronic Commerce Customer Relationship Management , 2002, Int. J. Electron. Commer..

[35]  Wynne W. Chin Issues and Opinion on Structural Equation Modeling by , 2009 .

[36]  Ian Alam,et al.  Service innovation strategy and process: a cross‐national comparative analysis , 2006 .

[37]  Hyun-Soo Han,et al.  Analyzing the impact of a firm's capability on outsourcing success: A process perspective , 2008, Inf. Manag..

[38]  P. Papastathopoulou,et al.  An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios , 2001 .

[39]  Mary Jo Bitner,et al.  Service Blueprinting: A Practical Technique for Service Innovation , 2008 .

[40]  Stephen W. Brown,et al.  Service-Logic Innovations: How to Innovate Customers, Not Products , 2008 .

[41]  Steve Smithson,et al.  An exploratory study of information systems in support of employee empowerment , 2000, J. Inf. Technol..

[42]  Richard Leifer,et al.  Journal of Engineering and Technology Management: Special Issue: Organizational Competencies for Radical Innovations. , 2007 .

[43]  Shantanu Dutta,et al.  Customizing Complex Products: When Should the Vendor Take Control? , 2006 .

[44]  R. Chapman,et al.  Innovation in logistic services and the new business model : a conceptual framework , 2003 .

[45]  Mohan Tanniru,et al.  Special Section: Customer-Centric Information Systems , 2006, J. Manag. Inf. Syst..

[46]  Joel R. Evans,et al.  The relationship marketing process: A conceptualization and application , 1994 .

[47]  Alison M. Dean Links between organisational and customer variables in service delivery: Evidence, contradictions and challenges , 2004 .

[48]  Björn Sven Ivens,et al.  Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95 , 2002 .

[49]  S. Hunt A General Theory of Competition: Resources, Competences, Productivity, Economic Growth , 1999 .

[50]  Michel Tenenhaus,et al.  PLS path modeling , 2005, Comput. Stat. Data Anal..

[51]  Joost Wouters Customer service strategy options : a multiple case study in a B2B setting , 2004 .

[52]  Ritu Agarwal,et al.  Aligning the IT Human Resource with Business Vision: The Leadership Initiative at 3M , 2000, MIS Q..

[53]  Varun Grover,et al.  Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms , 2003, MIS Q..

[54]  Toni M. Somers,et al.  Impact of Information Technology Management Practices on Customer Service , 2001, J. Manag. Inf. Syst..

[55]  Mohanbir Sawhney,et al.  Going beyond the product: Defining, designing, and delivering customer solutions , 2006 .

[56]  Dale Goodhue,et al.  Develop Long-Term Competitiveness through IT Assets , 1996 .

[57]  Wynne W. Chin,et al.  A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study , 2003, Inf. Syst. Res..

[58]  Mark J. Safferstone Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology , 1998 .

[59]  Anandhi S. Bharadwaj,et al.  A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation , 2000, MIS Q..

[60]  M. Porter,et al.  How Information Gives You Competitive Advantage , 1985 .

[61]  Bill Karakostas,et al.  The state of CRM adoption by the financial services in the UK: an empirical investigation , 2005, Inf. Manag..

[62]  B. J. Pine,et al.  Do You Want to Keep Your Customers Forever , 2010 .

[63]  Varun Grover,et al.  Types of Information Technology Capabilities and Their Role in Competitive Advantage: An Empirical Study , 2005, J. Manag. Inf. Syst..

[64]  R. Johnston,et al.  Towards a Classification of Service Processes , 1992 .

[65]  GroverVarun,et al.  Types of Information Technology Capabilities and Their Role in Competitive Advantage , 2005 .

[66]  R. Moenaert,et al.  Linking communication to innovation success in the financial services industry: a case study analysis , 1999 .

[67]  R. Moenaert,et al.  New Service Teams as Information-Processing Systems , 2000 .

[68]  Levent V. Orman,et al.  Consumer support systems , 2007, CACM.

[69]  J. Nunnally Psychometric Theory (2nd ed), New York: McGraw-Hill. , 1978 .

[70]  J. Barney Firm Resources and Sustained Competitive Advantage , 1991 .

[71]  Nancy M. Levenburg,et al.  Delivering customer services online: identifying best practices of medium‐sized enterprises , 2006, Inf. Syst. J..

[72]  F. F. Reichheld,et al.  Zero defections: quality comes to services. , 1990, Harvard business review.

[73]  Rashi Glazer Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset , 1991 .

[74]  S. Hunt,et al.  The Comparative Advantage Theory of Competition , 1995 .

[75]  Ajay K. Kohli,et al.  Rethinking Customer Solutions: From Product Bundles to Relational Processes , 2007 .

[76]  Janek Ratnatunga,et al.  The role of marketing , 1995 .

[77]  Jack Sutcliffe ‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’ , 1993 .

[78]  Beverly B. Tyler The complementarity of cooperative and technological competencies: a resource-based perspective , 2001 .

[79]  Alexander L. Biel How Brand Image Drives Brand Equity , 1992 .

[80]  J. Scott Armstrong,et al.  Estimating nonresponse bias in mail surveys. , 1977 .

[81]  Sreedhar Madhavaram,et al.  The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy , 2008 .

[82]  Steven H. Hanks,et al.  Market attractiveness, resource-based capabilities, venture strategies, and venture performance , 1994 .

[83]  Shensheng Zhang,et al.  An interactive service customization model , 2006, Inf. Softw. Technol..

[84]  Chris Sauer,et al.  Steps to the future : fresh thinking on the management of IT-based organizational transformation , 1997 .

[85]  Stephen S. Tax,et al.  Designing and implementing new services: The challenges of integrating service systems , 1997 .

[86]  Jashen Chen,et al.  An Empirical Study of the Relationship of IT Intensity and Organizational Absorptive Capacity on CRM Performance , 2004, J. Glob. Inf. Manag..

[87]  Toni M. Somers,et al.  The Role of Information Systems Resources in ERP Capability Building and Business Process Outcomes , 2007, J. Manag. Inf. Syst..

[88]  Shan Ling Pan,et al.  Using e-CRM for a unified view of the customer , 2003, CACM.

[89]  Alok Gupta,et al.  GIST: A Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites , 2004, MIS Q..

[90]  Thomas H. Davenport,et al.  The New Industrial Engineering: Information Technology and Business Process Redesign , 2011 .

[91]  Xueming Luo,et al.  Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis , 2003, Int. J. Electron. Commer..

[92]  Subhash Sharma,et al.  The Role of Relational Information Processes and Technology Use in Customer Relationship Management , 2005 .

[93]  John G. Irwin,et al.  The effect of the acquisition of technological innovations on organizational performance: A resource-based view , 1998 .

[94]  N. Venkatraman,et al.  Measurement of Business Economic Performance: An Examination of Method Convergence , 1987 .

[95]  G. O'Connor,et al.  Managing radical innovation: an overview of emergent strategy issues , 2002 .

[96]  Qiang Tu,et al.  Measuring Modularity-Based Manufacturing Practices and Their Impact on Mass Customization Capability: A Customer-Driven Perspective , 2004, Decis. Sci..

[97]  S. Postle,et al.  Product Innovation Management , 1990 .

[98]  Chong Leng Tan,et al.  Empirical analysis of supplier selection and involvement, customer satisfaction, and firm performance , 2001 .

[99]  E. Brynjolfsson,et al.  Beyond Computation: Information Technology, Organizational Transformation and Business Performance , 2000 .

[100]  J. Mattsson,et al.  Innovation behavior in the hotel industry , 2009 .

[101]  Leslie P. Willcocks,et al.  Shaping the Future. Business Design Through Information Technology , 1991, J. Inf. Technol..

[102]  Jan Mattsson,et al.  Managers' perception of relationship management in heterogeneous markets , 2002 .

[103]  A. Lievens,et al.  Antecedents of Project Learning and Time-to-Market During New Mobile Service Development , 2003 .

[104]  Sabine Fließ,et al.  Commentary essay on “blueprinting the service company – managing service processes efficiently” , 2004, Journal of Global Scholars of Marketing Science.

[105]  Terry S. Overton,et al.  Estimating Nonresponse Bias in Mail Surveys , 1977 .

[106]  M. J. Zhang Information systems, strategic flexibility and firm performance: An empirical investigation , 2005 .

[107]  Sunil Chopra,et al.  Managing service inventory to improve performance , 2005 .

[108]  Mary C. Meyer,et al.  Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology , 1998 .

[109]  Phani Tej Adidam,et al.  Antecedents and Consequences of Marketing Strategy Making: A Model and a Test , 1999 .

[110]  Terry Ryan,et al.  Quality and effectiveness in Web-based customer support systems , 2003, Inf. Manag..

[111]  A. Parasuraman,et al.  Communication and Control Processes in the Delivery of Service Quality , 1988 .

[112]  M. Wade,et al.  Review: the resource-based view and information systems research: review, extension, and suggestions for future research , 2004 .

[113]  William S. Schulze,et al.  A social capital model of high growth ventures , 2003 .

[114]  R. Kaplan,et al.  Using the balanced scorecard as a strategic management system , 1996 .