User involving project recommendation method and apparatus

The application discloses a user involving project recommendation method. The method comprises: acquiring a project set to be recommended to target users; acquiring a user set formed by users that have been involved in projects in the project set to be recommended to the target users; acquiring an influence value of each user in the user set ; according to projects involved in participation behaviors of the users, acquiring similarity degree between each user of the user set and the target users; considering the influence value of each user in the user set and the similarity degree between each user of the user set and the target users, calculating predicted values of degree of interest the target users have on each project in the project set to be recommended to the target users; and considering the predicted values, selecting at least one project from the project set to be recommended to the target users, and recommending the selected at least one project to the target users. According to the user involving project recommendation method and apparatus, the recommendation accuracy and the quality of recommended projects are improved, and the recommended projects are higher in representativeness and effectiveness.