Churn Prediction Model Using Linear Discriminant Analysis (LDA)

Customer churn refers to customers terminating the service contract with the company or turning to services provided by the other company. Churn analysis is the calculation of the rate of attrition in the customer base of any company. It involves identifying those consumers who are most likely to discontinue using your service or product. Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period and the customer who discontinue a service or leave are simply called Churners.