A Zipf-Like Distribution of Popularity and Hits in the Mobile Web Pages with Short Life Time

The mobile Internet quickly penetrates the society. The mobile clickstream is a valuable resource to identify the personal Web access behaviors. The author makes an empirical study on the mobile clickstream to identify the difference between the mobile information with limited life time and the traditional PC Web information with long life time. The observation shows that the mobile Web access indicates a zipf-like distribution even though the each Web content has a limited life time. The author discusses the implications of this similarity from the viewpoint of the mobile user behavior characteristics