Comparing Random Sample Q and R Methods for Understanding Natural Resource Attitudes

This study collects data on community views of the Wabash River in north-central Indiana using 36 representative statements. The statements were incorporated into two different formats: (1) a standard survey, or Likert-type, instrument and (2) a Q-methodology instrument for mailed distribution to two separate random samples of community residents, which allowed for comparing the results of these methodologies. The data were analyzed using factor analysis techniques. The analysis revealed that under identical sampling conditions, the results of Q and R methodologies are similar. Additional discussion focuses on the similarities and differences of these results and how Q methodology can contribute to our understanding of community attitudes toward natural resources.

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