The Design of House-Atmosphere Style in Fashion Store

Since the developing of the modern marketing conception and the competition of the costume market become drastic day by day, the fashion store plays an more important role in the process of brands’ management. The house-atmosphere stores are more and more popular with more and more companies and customers. So easy, happy and comfortable atmosphere makes customers feel they’re trying on the clothing from their own wardrobes. What’s more, it can transfer the sensible self-identity to the products. By analyzing the connotation of the house-atmosphere store, the modern marketing conception connecting with the store value, design and the evaluating of the store design, this paper expounds how to design the house-atmosphere fashion store.