Effect of competition and collaboration in social network game on intimacy among players

This study hypothesis competition and collaboration in SNG (Social Network Game) have a effect on users' flow to a game, which lead to intimacy among SNG users, based on the social motivation theory and social comparison theory. Users play SNGs with their friends of SNS (Social Network Service). Therefore, the interactions among SNG users should be considered not only the interaction of users and game system. Hypothesis was tested through survey of SNG users. In sum, we confirmed that competition through comparing scores each other and collaboration through the exchanging game resources have positive impact on users' game flow, and that this flow strengthen the intimacy among SNG users in their social network.

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