The Worldwide Mobile Data Services Study (WMDSS): 2008 Singapore Survey and Results

The Worldwide Mobile Data Services Survey is an annual exercise involving a loosely organized consortium of universities and research institutions located around the world. Initiated at the first Global Mobility Roundtable meeting held in Tokyo in 2002, the WMDSS project began with three member countries: Korea, Japan and Hong Kong, the leading markets for mobile data services. Current consortium participants for this yearly survey of mobile users in Asia, US and Europe include Australia, Canada, China, Denmark, Finland, Greece, Hong Kong, Japan, Korea, Sweden, Taiwan, and the US. New members for 2007-2008 include Hungary, Singapore and Spain. The Singapore research team is led by Professor Ravi Sharma of Nanyang Technological University. The objectives of the 2008 study are: 1) To determine user value - better segmentation of users, 2) To understand the mobile interface - defining usability of mobile device, 3) To get value from cross-cultural comparisons and achieve better understanding of mobile service behavior in international markets, and 4) Publication of country reports detailing survey results. This report documents the Singapore survey and results.