Content Relevance in Case-Study Teaching: The Alumni Connection and Its Effect on Student Motivation

Researchers suggest that business cases should profile businesses or products familiar to students to enhance the learning experience. However, no empirical evidence has validated these claims. In this article, the authors discuss the implication of content relevance in teaching and provide an account of a Canadian university's efforts to introduce alumni cases in its undergraduate program. The findings reveal a positive correlation between student perceptions of case relevance and student motivation.

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