Project competition intensity (PCI) in the construction market: a case study in China

In economic terminology, ‘competition intensity’ can be used to mirror to a certain degree the status of industrial competition in a specific market, while in the construction market, it particularly involves the part of project competition intensity (PCI). Based on a road project in China, two forms of PCI, overt and covert, are identified in this study. To lower project construction cost thus enabling better project tendering performance, clients can facilitate higher levels of overt PCI by tailoring their tendering procedures, whereas, through covert PCI project competitors can adopt anti‐competitive behaviours to attain the expected works. The difference between overt PCI and covert PCI indicates various practitioners' perspectives and impact on the levels of competition intensity in construction. The findings suggest a way to promote PCI studies in the future, and offer new insights into other parts of competition intensity in construction.