Network Science

This paper presents a review of the methods of the science of networks with an application to the field of tourism studies. The basic definitions and computational techniques are described and a case study (Elba, Italy) used to illustrate the effect of network typology on information diffusion. A static structural characterization of the network formed by destination stakeholders is derived from stakeholder interviews and website link analysis. This is followed by a dynamic analysis of the information diffusion process within the case destination demonstrating that stakeholder cohesion and adaptive capacity have a positive effect on information diffusion. The outcomes and the implications of this analysis for improving destination management are discussed. © 2010 Elsevier Ltd.

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