A SURVEY OF CITIZENS ’ AWARENESS AND ADOPTION OF E-GOVERNMENT INITIATIVES , THE ‘ GOVERNMENT GATEWAY ’ : A UNITED KINGDOM PERSPECTIVE

The purpose of this paper is to examine the citizens’ awareness and adoption of e-government initiatives in the United Kingdom (UK), specifically the ‘Government Gateway’. To fulfill this purpose, this research undertook an empirical examination of the awareness and adoption of the ‘Government Gateway’ amongst UK citizens. Demographic characteristics including, age, gender, education, income and occupation and two yes/no type questions were asked to provide insights of the adopters and non-adopters of e-government initiatives. The data on these variables was collected using a postal survey. A self-administered questionnaire was sent to 1600 households and a total number of 358 usable responses were received. The findings revealed that citizens with home broadband access are more likely to be aware of and adopt e-government services, in this case, the ‘Government Gateway’. The study also found that as other similar ICTs such as computers, Internet and broadband, the demographic characteristics of citizens such as the age, gender, education, and social class have an imperative role in explaining the citizen’s awareness and adoption of e-government services in the household. By undertaking such research, a substantial contribution is offered to various stakeholders including the government agencies who might want to differentiate between the adopters and nonadopters of e-Government services.

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