Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes

"Foreword Preface Part I: Introduction 1.The Great Divide Between Customers and Retailers Part II: Strategies 2. De-Coupled Supply Chains 3. Partially Extended Supply Chains 4. Fully Extended Supply Chains 5. Centralized Extended Supply Chains Part III: Transforming the Supply Chain 6. Strategy Meshing Operational and Marketing Goals 7: Marketing Tapping Customers' Latent Desires 8: Supply Chain Design How to Bridge the Last Mile 9: Information Technology Facilitating Learning and Streamlining Transactions 10. The Future of the Extended Supply Chain"