Towards an integrative framework of performance in product development projects

Abstract This paper aims to identify the factors that are associated with high performance in product development projects. The study takes a multidisciplinary approach in order to first explore key characteristics of product development processes. A synthesis of literatures from the fields of organization theory, strategic management, innovation management, project management, and group effectiveness provides the necessary theoretical foundations for analyzing the complex organizational processes that are involved in a typical product development project. The theoretical development that follows leads to the formulation of a series of propositions regarding relationships between product development performance dimensions and a variety of factors. An integrative framework that summarizes the proposed relationships is then developed. The paper concludes with a discussion that focuses on key elements of product-development strategies and management processes and how these can be controlled in order to enhance product development performance.

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