With an overwhelming amount of information, transportation is one of the most complex challenges we tackle each day. You need to be somewhere; how will you get there? What mode of transportation will you take? Which route? Check the weather. Check the traffic. Check the bus/train schedule. Check the Uber/Lyft prices. The list goes on and on. The task of trip planning has become quite cumbersome because each person has their own unique set of preferences. These preferences determine which modes of transport and which routes are preferred over others in any given circumstance. This paper shares our findings as we attempted to gain an overarching understanding of travel preferences and presents our concept for a new platform that accounts for them. Through personalization, the interface presents users with the information they would want to know and hides everything else that’s irrelevant to them.
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