Can Online Polls Produce Accurate Findings?

Ever since YouGov was founded in the spring of 2000 as an online polling and e-consultation company, it has been the subject of comment, inquiry, fascination and criticism. This is not surprising for, compared with traditional survey companies, its methods are radically different, its costs are lower and its media profile, relative to its size, far higher. If it is able to produce reliable data, then it is plainly in a strong, competitive position. Equally, its rivals would be able to defeat its challenge were they to prove that its methods do not work.