THE EXCITE RESEARCH PROJECT : A STUDY OF SEARCHING BY WEB USERS

This article details the methodology and analysis used in the Excite Research Project, a currently three year and still on-going research project to study the nature of searching on a major Web search engine. The article begins with general information concerning the Web, the unique and fascinating insights into searchers on the Web, and the Web's impact. The major thrust of the article concerns the structure and approached utilized to analyze the data sets so far. We end with conclusions and expectation for future Web studies.