论文信息 - How Newspapers Use Readership Research - 字舞流文

How Newspapers Use Readership Research

Most newspapers do readership research, but type, quality and use vary widely.

[1] John Mcmanus. Market-Driven Journalism: Let the Citizen Beware? , 1994 .

[2] P. Meyer. The newspaper survival book: An editor's guide to marketing research , 1985 .

[3] K. Stamm,et al. Balancing Business with Journalism: Newsroom Policies at 12 West Coast Newspapers , 1992 .

[4] K. Stamm,et al. The Relationship of Job Satisfaction to Newsroom Policy Changes , 1993 .

[5] Doug Underwood,et al. When the MBAs Rule the Newsroom , 1993 .