The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets
暂无分享,去创建一个
[1] Austin Daniel,et al. Reserve Price Optimization at Scale , 2016 .
[2] David Lucking-Reiley. Vickrey Auctions in Practice: From Nineteenth-Century Philately to Twenty-First-Century E-Commerce , 2000 .
[3] D. Ariely,et al. Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions , 2003 .
[4] Sergei Vassilvitskii,et al. Adaptive bidding for display advertising , 2009, WWW '09.
[5] Jun Wang,et al. An empirical study of reserve price optimisation in real-time bidding , 2014, KDD.
[6] Fei-Yue Wang,et al. Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets , 2017, IEEE Transactions on Computational Social Systems.
[7] Shuai Yuan,et al. A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising , 2014, ADKDD'14.
[8] Roger B. Myerson,et al. Optimal Auction Design , 1981, Math. Oper. Res..
[9] Jean-Michel Lasry,et al. Optimal Real-Time Bidding Strategies , 2015, 1511.08409.
[10] Wang,et al. Software-defined systems and knowledge automation: a parallel paradigm shift from newton to merton , 2015 .
[11] Michael Ostrovsky,et al. Reserve Prices in Internet Advertising Auctions: A Field Experiment , 2009, Journal of Political Economy.
[12] Xiao Wang,et al. The impact of reserve price on publisher revenue in real-time bidding advertising markets , 2017, 2017 IEEE International Conference on Systems, Man, and Cybernetics (SMC).
[13] David Genesove. Search at Wholesale Auto Auctions , 1995 .
[14] S. Muthukrishnan,et al. Ad Exchanges: Research Issues , 2009, WINE.
[15] Xiang Li,et al. Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising , 2014, PAKDD.
[16] Benjamin Edelman,et al. Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions , 2010 .
[17] Jason Kuruzovich. Online Auctions and Multichannel Retailing , 2012, 2012 45th Hawaii International Conference on System Sciences.
[18] Ali Jalali,et al. Real time bid optimization with smooth budget delivery in online advertising , 2013, ADKDD '13.
[19] Ana Radovanovic,et al. Risk-aware revenue maximization in display advertising , 2012, WWW.
[20] Ming-Syan Chen,et al. Predicting Winning Price in Real Time Bidding with Censored Data , 2015, KDD.
[21] Jon Feldman,et al. Yield Optimization of Display Advertising with Ad Exchange , 2014, Manag. Sci..
[22] Wei Li,et al. Bid landscape forecasting in online ad exchange marketplace , 2011, KDD.
[23] Yuan Yong. An ACP-based Approach for Complexity Analysis of E-commerce System , 2008 .
[24] Feiyue Wang,et al. A survey on real time bidding advertising , 2014, Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics.