Freshman or Fresher? Quantifying the Geographic Variation of Language in Online Social Media

In this paper we present a new computational technique to detect and analyze statistically significant geographic variation in language. While previous approaches have primarily focused on lexical variation between regions, our method identifies words that demonstrate semantic and syntactic variation as well. We extend recently developed techniques for neural language models to learn word representations which capture differing semantics across geographical regions. In order to quantify this variation and ensure robust detection of true regional differences, we formulate a null model to determine whether observed changes are statistically significant. Our method is the first such approach to explicitly account for random variation due to chance while detecting regional variation in word meaning. To validate our model, we study and analyze two different massive online data sets: millions of tweets from Twitter as well as millions of phrases contained in the Google Book Ngrams. Our analysis reveals interesting facets of language change across countries.