DRIVE – The Future of Automotive Power: Fuel Cells Perspective

The automotive propulsion technology market is likely to experience significant change over the next 10 to 15 years, with today's incumbent internal combustion engines (ICE) coming under attack from a multitude of alternative technologies. In the short term, these will mainly be hybrid drive trains. In the longer term, fuel cells may emerge as the strongest challengers. New fuels like natural gas, biodiesel, and hydrogen will challenge the current dominance of oil-based fuels. The McKinsey DRIVE study assesses the perspectives of conventional and alternative power trains and their world market potential over the next 15 years, deriving implications for OEMs, suppliers, and the fuel industry.