Collective action for mobile payment platforms: A case study on collaboration issues between banks and telecom operators

Graphical abstractDisplay Omitted Mobile payment requires collective action between banks and telecom operators.A case study on cooperation between all major Dutch banks and operators is analyzed.Differing strategic objectives between banks and operators hinder collective action.Lack of leadership, authority and commitment hindered collective action.Realizing joint m-payment platforms for banks and operators is highly challenging. Mobile payment has long been discussed but has still not reached mass market in Western societies. Banks and telecom operators often struggle to develop platforms for authorization and authentication of mobile payment services. This paper analyses an in-depth case on collaboration between three major Dutch banks and three Dutch telecom operators who jointly developed a trusted service manager for mobile payment. Collective action theory and platform theory is combined to study the issues of collaboration and competition between banks and operators. We find that differing strategic objectives and interests, conflicts, lack of dependencies and governance issues led to dissolution of the mobile payment platform. These problems partly result from platform characteristics of openness to third parties, governance of relations with third parties and platform competition.

[1]  A. Gawer,et al.  How Companies Become Platform Leaders , 2008 .

[2]  Paolo Pescetto,et al.  Mobile payment applications: offer state of the art in the Italian market , 2010 .

[3]  Manoj A. Thomas,et al.  Mobile Payment , 2013, Springer Fachmedien Wiesbaden.

[4]  Mark de Reuver,et al.  Governance mechanisms for mobile service innovation in value networks , 2012 .

[5]  Yves Pigneur,et al.  An Assessment of NFC for Future Mobile Payment Systems , 2007, International Conference on the Management of Mobile Business (ICMB 2007).

[6]  Niina Mallat,et al.  Exploring consumer adoption of mobile payments - A qualitative study , 2007, J. Strateg. Inf. Syst..

[7]  C. Barry Choosing Qualitative Data Analysis Software: Atlas/ti and Nudist Compared , 1998 .

[8]  K. Eisenhardt Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[9]  E. Ostrom Collective action and the evolution of social norms , 2000, Journal of Economic Perspectives.

[10]  Robert Hunter Wade,et al.  The management of common property resources: collective action as an alternative to privatisation or state regulation , 1987 .

[11]  Lei da Chen,et al.  A model of consumer acceptance of mobile payment , 2008, Int. J. Mob. Commun..

[12]  Pieter Ballon,et al.  PLATFORM TYPES AND GATEKEEPER ROLES: THE CASE OF THE MOBILE COMMUNICATIONS INDUSTRY , 2009 .

[13]  Janaki R.R. Alavalapati,et al.  Perceptions of collective action and its success in community based natural resource management: An empirical analysis , 2006 .

[14]  R. Bates,et al.  Cooperation by Design: Leadership, Structure, and Collective Dilemmas , 1990, American Political Science Review.

[15]  Omar A. El Sawy,et al.  Business Modelling in the Dynamic Digital Space: An Ecosystem Approach , 2012 .

[16]  David G. Messerschmitt,et al.  Software Ecosystem: Understanding an Indispensable Technology and Industry , 2003 .

[17]  Ashley A. Bush,et al.  Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics , 2010 .

[18]  J. Felix Hampe,et al.  Reconsidering the Challenges of mPayments: A Roadmap to Plotting the Potential of the Future mCommerce Market , 2003, Bled eConference.

[19]  Michael A. Cusumano,et al.  Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation , 2002 .

[20]  R. Yin Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994. , 1994 .

[21]  B. Klandermans,et al.  The Demand and Supply of Participation: social psychological correlates of participation in a social movement , 2014 .

[22]  Edward J. Walsh,et al.  Social Movement Involvement in the Wake of a Nuclear Accident: Activists and Free Riders in the TMI Area , 1983 .

[23]  Dirk Oegema,et al.  Why Social Movement Sympathizers Don't Participate: Erosion and Nonconversion of Support , 1994 .

[24]  G. Marwell,et al.  Social Networks and Collective Action: A Theory of the Critical Mass. III , 1988, American Journal of Sociology.

[25]  Roberto Roson,et al.  Two-Sided Markets: A Tentative Survey , 2005 .

[26]  Kevin Boudreau,et al.  The Boundaries of the Platform: Vertical Integration and Economic Incentives in Mobile Computing , 2005 .

[27]  Y. Doz The evolution of cooperation in strategic alliances: Initial conditions or learning processes? , 2007 .

[28]  David S. Evans,et al.  How Catalysts Ignite: The Economics of Platform-Based Start-Ups , 2009 .

[29]  Andrei Hagiu,et al.  Platform Rules: Multi-Sided Platforms as Regulators , 2008 .

[30]  Tomi Dahlberg,et al.  Past, present and future of mobile payments research: A literature review , 2008, Electron. Commer. Res. Appl..

[31]  Bert Klandermans,et al.  The Demand and Supply of Participation: social psychological correlates of participation in a social movement , 2002 .

[32]  R. Hinde,et al.  The Possibility of Cooperation@@@Cooperation: The Basis of Sociability.@@@Cooperation and Prosocial Behavior.@@@Governing the Commons: The Evolution of Institutions for Collective Action. , 1990 .

[33]  Douglas D. Heckathorn,et al.  Collective Action and Group Heterogeneity: Voluntary Provision Versus Selective Incentives , 1993 .

[34]  A. Gawer Platform Dynamics and Strategies: From Products to Services , 2009 .

[35]  J. Oxley Appropriability Hazards and Governance in Strategic Alliances: A Transaction Cost Approach , 1997 .

[36]  Tao Zhou,et al.  An empirical examination of continuance intention of mobile payment services , 2013, Decis. Support Syst..

[37]  Ola Henfridsson,et al.  Balancing platform control and external contribution in third‐party development: the boundary resources model , 2013, Inf. Syst. J..

[38]  Dominique Torre,et al.  Which economic model for mobile payments , 2012 .

[39]  Gjalt de Jong,et al.  Contract research and high-tech alliances: Vistas for future studies , 2008 .

[40]  Peter R. Monge,et al.  Production of Collective Action in Alliance-Based Interorganizational Communication and Information Systems , 1998 .

[41]  Melissa A. Schilling Protecting or Diffusing a Technology Platform: Tradeoffs in Appropriability, Network Externalities, and Architectural Control , 2009 .

[42]  Amy R. Poteete,et al.  Heterogeneity, Group Size and Collective Action: The Role of Institutions in Forest Management , 2004 .

[43]  Yves Pigneur,et al.  Cross-industry Preferences for Development of Mobile Payments in Switzerland , 2007, Electron. Mark..

[44]  B. Flyvbjerg Five Misunderstandings About Case-Study Research , 2006, 1304.1186.

[45]  Georg von Krogh,et al.  Open Source Software and the "Private-Collective" Innovation Model: Issues for Organization Science , 2003, Organ. Sci..

[46]  Robert K. Perrons,et al.  The open kimono: How Intel balances trust and power to maintain platform leadership , 2009 .

[47]  Robert J. Kauffman,et al.  The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application , 2008, Electron. Commer. Res. Appl..

[48]  Aakanksha Gaur,et al.  The role of banks in the mobile payment ecosystem: a strategic asset perspective , 2012, ICEC '12.

[49]  Key Pousttchi,et al.  Proposing a comprehensive framework for analysis and engineering of mobile payment business models , 2009, Inf. Syst. E Bus. Manag..

[50]  Bing-Sheng Teng,et al.  Governance structure choice in strategic alliances , 2008 .

[51]  Christoph Lechner,et al.  Decision Making Within and Between Organizations , 2012 .

[52]  Benjamin David Eaton,et al.  The dynamics of digital platform innovation : unfolding the paradox of control and generativity in Apple's iOS , 2012 .

[53]  Bernd W. Wirtz,et al.  Understanding consumer acceptance of mobile payment services: An empirical analysis , 2010, Electron. Commer. Res. Appl..

[54]  Yves Pigneur,et al.  Near field communication: an assessment for future payment systems , 2009, Inf. Syst. E Bus. Manag..

[55]  Yves Pigneur,et al.  Towards a holistic analysis of mobile payments: A multiple perspectives approach , 2006, Electron. Commer. Res. Appl..

[56]  Wayne Sandholtz,et al.  Institutions and Collective Action: The New Telecommunications in Western Europe , 1993, World Politics.

[57]  B MilesMatthew,et al.  Qualitative Data Analysis , 2009, Approaches and Processes of Social Science Research.

[58]  Kalle Lyytinen,et al.  Research Commentary - The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research , 2010, Inf. Syst. Res..

[59]  Jean-Philippe Platteau,et al.  Halting degradation of natural resources: is there a role for rural communities? , 2000 .

[60]  Wolfgang Streeck,et al.  Interest Heterogeneity and Organizing Capacity Two Class Logics of Collective Action?* , 2019, Political Choice.

[61]  P. Oliver Formal Models of Collective Action , 1993 .

[62]  Mark de Reuver,et al.  Collective action for a common service platform for independent living services , 2013, Int. J. Medical Informatics.

[63]  Arvind Parkhe Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Interfirm Cooperation , 1993 .

[64]  Angèle L. M. Cavaye,et al.  Case study research: a multi‐faceted research approach for IS , 1996, Inf. Syst. J..

[65]  Stefan Schellhammer,et al.  Developing IOIS as Collective Action: A Cross-Country Comparison in the Health Care Sector , 2011, 2011 44th Hawaii International Conference on System Sciences.

[66]  G. Marwell,et al.  A Theory of the Critical Mass. I. Interdependence, Group Heterogeneity, and the Production of Collective Action , 1985, American Journal of Sociology.

[67]  Paul A. Swatman,et al.  Structured-case: a methodological framework for building theory in information systems research , 2000, ECIS.

[68]  Michael A. Cusumano,et al.  Platform leadership , 2002 .

[69]  Virpi Kristiina Tuunainen,et al.  Critical Business Model Issues in Deploying NFC Technology for Mobile Services: Case Mobile Ticketing , 2012, Int. J. E Serv. Mob. Appl..

[70]  A. Pettigrew Contextualist Research and the Study of Organizational Change Processes , 1985 .

[71]  R. Yin Case Study Research: Design and Methods , 1984 .

[72]  Sidney C. Sufrin,et al.  The Logic of Collective Action: Public Goods and the Theory of Groups. , 1966 .

[73]  Ola Henfridsson,et al.  Governing Third-Party Development through Platform boundary Resources , 2010, ICIS.

[74]  J. Hagedoorn Understanding the rationale of strategic technology partnering: Nterorganizational modes of cooperation and sectoral differences , 1993 .

[75]  Carliss Y. Baldwin,et al.  The Architecture of Platforms: A Unified View , 2008 .

[76]  Kalle Lyytinen,et al.  Research Commentary - Digital Infrastructures: The Missing IS Research Agenda , 2010, Inf. Syst. Res..

[77]  M. Bengtsson,et al.  ”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously , 2000 .

[78]  M. Lynne Markus,et al.  Industry-Wide Information Systems Standardization as Collective Action: The Case of the U.S. Residential Mortgage Industry , 2006, MIS Q..

[79]  Izak Benbasat,et al.  The Case Research Strategy in Studies of Information Systems , 1987, MIS Q..

[80]  R. Gulati Alliances and networks , 1998 .

[81]  M. Olson,et al.  The Logic of Collective Action: Public Goods and the Theory of Groups. , 1973 .

[82]  John B. Cullen,et al.  Success through commitment and trust: the soft side of strategic alliance management , 2000 .

[83]  P. Kollock SOCIAL DILEMMAS: The Anatomy of Cooperation , 1998 .

[84]  K. Eisenhardt,et al.  Resource-based View of Strategic Alliance Formation: Strategic and Social Effects in Entrepreneurial Firms , 1996 .

[85]  R. Salisbury,et al.  An Exchange Theory of Interest Groups , 1969 .

[86]  M. Olson,et al.  The Logic of Collective Action , 1965 .

[87]  Stamatis Karnouskos,et al.  Mobile payment: A journey through existing procedures and standardization initiatives , 2004, IEEE Communications Surveys & Tutorials.

[88]  Thomas R. Eisenmann Managing Proprietary and Shared Platforms , 2007 .

[89]  Don Tapscott,et al.  Wikinomics: How Mass Collaboration Changes Everything , 2006 .

[90]  Jan B. Heide,et al.  ALLIANCES IN INDUSTRIAL PURCHASING - THE DETERMINANTS OF JOINT ACTION IN BUYER-SUPPLIER RELATIONSHIPS , 1990 .

[91]  Donald E. Hatfield,et al.  THE EFFECTS OF CORPORATE RESTRUCTURING ON AGGREGATE INDUSTRY SPECIALIZATION , 1996 .

[92]  J. Rochet,et al.  Platform competition in two sided markets , 2003 .

[93]  S. Tamer Cavusgil,et al.  Enhancing alliance performance: The effects of contractual-based versus relational-based governance , 2006 .

[94]  Kalle Lyytinen,et al.  Mobile Payments Market: Towards Another Clash of the Titans? , 2011, 2011 10th International Conference on Mobile Business.

[95]  Leo Budin,et al.  ITI 2003 : proceedings of the 25th International Conference on Information Technology Interfaces : Silver interfaces : computer at the university : June 16-19, 2003, Cavtat, Croatia , 2003 .

[96]  Andrei Hagiu,et al.  Invisible Engines: How Software Platforms Drive Innovation and Transform Industries , 2016 .