Analyzing Personality Traits Based on User Behavoirs of Using Microblog

This paper devotes to describe a novel way of making a good educated analysis about personality traits of users from Sina Weibo - the most popular microblog platform in Mainland China. Firstly, It will describe the current method of Social Media listening technology to analysis news, trends, stats & insights, which will also become the basement and macro factors of our new purposed framework indicated in this paper. Secondly, it will describe in details of our purposed solution to analysis each individual Weibo users behaviors and connections describe their personalities, hobbies, social conditions etc. Thirdly, the application and usage of this novel system will also be indicated in this paper, to describe the advantages and how it will help enterprise and individual users.