This is who I am ” : Identity Expressiveness and the Theory of Planned Behavior Forthcoming in Psychology & Marketing

-"This is the peer reviewed version of the following article: Thorbjornsen, H., Pedersen, P. E. and Nysveen, H. (2007), “This is who i am”: Identity expressiveness and the theory of planned behavior. Psychol. Mark., 24: 763–785, which has been published in final form at doi: 10.1002/mar.20183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."

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