Jillong 2030 : mistakes, challenges & urban visions

Geelong has long been a second cousin to Melbourne economically and in development. Whilst historically wishing to capture the role as administrative capital of the new colony of Victoria, it missed out due to the entrepreneurism of Melbourne. Despite this, it embraced contemporary industrialism, particularly automotive, and built upon its port and wool export capacities. Politics, intransigence and lack of economic investment compounded the failure to create quality urban fabric and enable innovative planning. The last 50 years have witnessed attempts to re-chart a robust and co-ordinated urban framework and vision, aided by the former Geelong Regional Commission (GRC) and more recently the amalgamated City of Greater Geelong (CGG), resulting in varying successes and several failures. Urban design has repeatedly, and historically, surfaced as the catalyst for creative and successful growth in Geelong, or Jillong at the Wathaurong described the place. This paper considers the planning, urban design and environmental legacy of Geelong. It critiques its successes and failures, drawing out the salient issues and themes that underpin its opportunities and quality place-making adventures, and considers the key challenges it now faces. Importantly, it sets forth the six planning and design challenges it must confront in the next 10 years to create a robust, creative, healthy and environmentally liveable place, of which urban design regeneration surfaces as a core need, or the city will continue along its haphazard pathway without cohesion and purpose.