O USO DAS EXIGÊNCIAS TÉCNICAS AMBIENTAIS INTERNACIONAIS NO DESENVOLVIMENTO INOVATIVO DE DEFENSIVOS AGRÍCOLAS THE USE OF ENVIRONMENTAL INTERNATIONAL TECHNICAL REQUIREMENTS IN INNOVATIVE DEVELOPMENT OF NEW PESTICIDES.

The environmental technical requirements are often perceived as technical barriers to trade within a business process. They are also considered as impediments to innovation by firms that need to comply with them. However, it would be possible to use these requirements in the development of innovative new products? This article aims to demonstrate how this can be done, from a class of products that have stringent environmental requirements: crop protection products.