EXPERIMENTATION IN INNOVATION: FACTORS AFFECTING EXPERIMENTATION IN ORGANIZATIONS

Experimentation is a fundamental innovation activity but the barriers to making experimentation an established approach to innovation in organisations are deep-rooted and numerous. Previous research on creative work provides some insights into experimentation, but little research has set out to directly examine experimentation and organisational conditions that promote experimentation. From empirical data we identify six categories of factors affecting an individual’s experimentation behaviour. These factors provide guidelines for managers to create appropriate conditions to experimentation.

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