MULTI-CRITERIA DECISION MAKING FOR REVERSE LOGISTIC CONTRACTOR SELECTION IN E-WASTE RECYCLING INDUSTRY USING POLYTOMOUS RASCH MODEL

E-waste recycling is a growing sector in the reverse supply chain and the main purpose of recycling is to recover precious materials making these recycling activities economically interesting. To increase vibrancy of this activity, third  party logistic (3PLs) are used to carry out most of the logistic functions that contribute to the competitive advantages. Thus, this study attempts to ascertain the attributes that influence the selection and evaluation of 3PLs the most. Survey based approach were carried out on experts from recycling companies in Malaysia via questionnaire, the results were evaluated using rasch model analysis for evaluating and prioritizing the attributes according to the scores. Previous studies have proposed their multiple dimensions and criterias for selection on 3PLs with different types of industries and methods. The criterias play a vital role in the selection of the best on 3PLs . There are 10 criterias with 38 sub-items were identified and constructed used in screening the best reverse logistic contractor. The results shows that organisation role attribute is the most critical attributes that must be considered. The results of this study are usefull in focusing on several vital attributes for selecting the best 3PLs provider  that can intensify total firm performance.