论文信息 - Some initial steps toward improving the measurement of ethical evaluations of marketing activities - 字舞流文

Some initial steps toward improving the measurement of ethical evaluations of marketing activities

This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.

Donald P. Robin | R. Eric Reidenbach | D. Robin | R. Reidenbach

[1] James R. Rest. Development in Judging Moral Issues , 1979 .

[2] John M. Browning,et al. How ethical are industrial buyers , 1983 .

[3] R. Eric Reidenbach,et al. How concept knowledge affects concept evaluation , 1984 .

[4] Clint B. Tankersley,et al. Perceptual Differences in Market Transactions: A Source of Consumer Frustration , 1975 .

[5] B. Tabachnick,et al. Using Multivariate Statistics , 1983 .

[6] R. Eugene Klippel,et al. A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes , 1975 .

[7] Donald P. Robin,et al. Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application , 1987 .

[8] O. Ferrell,et al. The Organizational Ethics of Advertising: Corporate and Agency Views , 1981 .

[9] H. Becker,et al. The Use of Vignettes in Survey Research , 1978 .

[10] Howard B. Lee,et al. Foundations of Behavioral Research , 1973 .

[11] J. P. Peter. Reliability: A Review of Psychometric Basics and Recent Marketing Practices , 1979 .

[12] S. Hunt,et al. A General Theory of Marketing Ethics , 1986 .

[13] O. C. Ferrell,et al. A Contingency Framework for Understanding Ethical Decision Making in Marketing , 1985 .