Pros and Cons of Applying Opinion Mining on Operation Management: A Big Data Perspective

The web data is growing at an immense pace. This is true for the social networks also. The data in the form of opinion of an individual is gathered to find the nuggets out of the same. The development in the application of opinion mining is rapidly growing due to various social sites which prompted us to pursue exhaustive literature survey in the field of opinion mining application in operation management and to classify the existing literature in this field. In this context the authors had identified the pros and cons of applying the opinion mining on operation management from the perspective of big data. The authors had considered the amount of data involved to be too big and for the same the big data concept is of primarily utmost significance. The authors also proposed a framework which clearly depicts the usage of the opinion mining on operation management of various domains. Mahima Goyal Ambedkar Institute of Advanced Communication Technologies and Research, India Vishal Bhatnagar Ambedkar Institute of Advanced Communication Technologies and Research, India Pros and Cons of Applying Opinion Mining on Operation Management