What is gained and what is left to be done when content analysis is added to network analysis in the study of a social movement: Twitter use during Gezi Park

ABSTRACT As social movements relying on the weak ties found in social networks have spread around the world, researchers have taken several approaches to understanding how networks function in such instances as the Arab Spring. While social scientists have primarily relied on survey or content analysis methodology, network scientists have used social network analysis. This research combines content analysis with the automated techniques of network analysis to determine the roles played by those using Twitter to communicate during the Turkish Gezi Park uprising. Based on a network analysis of nearly 2.4 million tweets and a content analysis of a subset of 5126 of those tweets, we found that information sharing was by far the most common use of the tweets and retweets, while tweets that indicated leadership of the movement constituted a small percentage of the overall number of tweets. Using automated techniques, we experimented with coded variables from content analysis to compute the most discriminative tokens and to predict values for each variable using only textual information. We achieved 0.61 precision on identifying types of shared information. Our results on detecting the position of user in the protest and purpose of the tweets achieved 0.42 and 0.33 precision, respectively, illustrating the necessity of user cooperation and the shortcomings of automated techniques. Based on annotated values of user tweets, we computed similarities between users considering their information production and consumption. User similarities are used to compute clusters of individuals with similar behaviors, and we interpreted average activities for those groups.