THE ANALYTICAL STRATEGY AS A MEDIATOR BETWEEN ANALYTICAL LEADERSHIP AND PROCESS INNOVATION

The purpose of this paper was to identify if the analytical strategy plays a mediating role in the relationship between analytical Leadership and Process Innovation. Based on a quantitative approach with a structured questionnaire conducted in a group of respondents from companies of various segments such as banking, insurance, gas and energy companies, retail, telecommunications, services, research and education and by using PLS software in order to do the analysis, it was possible to conclude that Analytical Strategy has partial mediation effect on the relationship between Analytical Leadership and Process Innovation.

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