80.A Study on the Optimization Design of the Training Program of Curriculum System for Cross-border E-commerce Talents in Higher Vocational Colleges Based on the CIPP Model

In recent years, China’s cross-border e-commerce enterprises have experienced a rapid growth. The flourish of cross-border e-commerce has effectively promoted thedevelopment and the construction of socio-economy, and has gradually become a new model of international economy and trade. By virtue of the strong publicity from the government departments and the media,more professionals are intensely demanded by the cross-border ebusiness,and a broad space for development is offered to the major of cross-border e-commerce in higher vocational colleges. However, at present,the curriculum system for the major of cross-border e-commerce in a number of institutions are still problematic,which leads to the imbalance of supply and demand in the talent market and seriously hinders the progress of students’ career. On basis of the CIPP model, this paper makes an in-depth study on the optimization design of the training program of the talent curriculum system of the crossborder e-business discipline in higher vocational colleges,proceeds from the content and the characteristics of the CIPP model, discusses four dimensions including the sub-module setting of the curriculum content, the multistep practice of the teaching system, the reinforcement of talents’ professional competency and the construction of a comprehensive practice platform, and elaborates the optimal design of the training program of the curriculum system for cross-border e-commence talents. On account of this,this paper builds on the CIPP model and constructs a scientific and reasonable teaching evaluation system,which provides a favorable guarantee for the implementation of a training program of curriculum system for talents,elevates the professional skills of the cross-border e-commence personnel and promotes the core research purpose of China’s economic development.