마케팅전략으로의 호텔 실내조경 연구

Today, the interior landscape design is recognized as indispensible part in green business activities and it is demanded as one of the management strategies. Since the ultimate goal of a hotel lies in the pursuit of profit. it is important that the interior landscape design of a hotel faithfully reflects the demands of management at the time of its construction planning. The results of this study can be summarized as follows. 1. The major where the interior landscape facilities were installed were such movement-including spaces as entrance, stairs and rails, in addition to seatting areas, coffee shops and restaurants. The styles of interior landscape could be divided into Island, Overlap, Water sincosized and Cascade. In case of the super deluxe hotels, Island, overlap, symetry styles accounted for 100% of their interior landscape. In every class of hotels, the container type of planting was used, followed by planter type, hanging type, alcove type and garden type. 2. The factors considered by consumer who visit to a commercial space are design, interior landscape, traffic, parking capacity, cleaness, price, kindness of employee and event. Factors are classified by three group. Factors concerned design include interior or exterior design, interior landscape, facilities and event. Factor concerned product include branch size, traffic, parking capacity, kindness of employee. Factor concerned facilities include branch size, traffic, parking capacity, kindness of employee. Among four commercial spaces, hotel is mast effected by interior 1andscape. To enheance the sales of hotel, further study of interior landscape about hotel is necessary. For bank and restaurant, further study of economic planter type and style are necessary. For department store, optimal use of spaces and case of maintenance are necessary also.