Abstract For tourism, the environment represents not a constraint, but a resource and an opportunity. Tourism and the environment are not merely interrelated but are interdependent. The viability of tourism, rather than conflicting with environmental conservation, actually demands it, otherwise visitor satisfaction will be reduced as the inherent appeal of the tourism setting is eroded. Whereas tourism can lead to environmental degradation and therefore be self-destructive, it can also contribute to substantial enhancement of the environment. Satisfying tourism settings grow out of natural forces and social conditions and are complementary and compatible with them. The proposed Japanese tourist complex on the Queensland coast of Australia, discussed in this paper, could prove a useful vehicle for demonstrating the mutual benefits to be gained from such an harmonious relationship.
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