Long range planning and organizational performance

Abstract The study which is summarized in this article was undertaken with a view to measuring the effects of formal integrated long range planning upon commonly accepted financial performance measures in industrial concerns. Ninety U.S. companies took part in the survey representing five generic groupings (Clothing, Chemicals, Drugs and Cosmetics, Electronics, Food and Machinery). The authors conclude that the top management of any profit seeking organization is delinquent if they do not engage in fully integrated long range planning.