E-Commerce Usage and User Perspectives in Myanmar: An Exploratory Study

E-commerce is a growing business in the developing world. Unlike other South East Asian countries, Myanmar has encountered delay in economic development and globalisation due to political instability and UN sanctions. This paper analyses the potential for E-commerce growth in Myanmar due to the recent changes in government, removal of trade barriers and improving infrastructure. The study concludes that government should make structural and legal reforms to enhance the e-commerce economy in Myanmar. This study reveal growth potential of e-commerce in Myanmar. It confirms positive customer attitudes towards E-commerce. The study identifies consumer concerns in payment security and privacy of data.