The Future of Second Screen Experience

Second screen experience refers to the use of a companion device, smartphone or tablet, while watching TV. We explore the current state of the second screen area by proposing the rst categorization of typical activities. Our three categories { social sharing, gamication and extras and expanded experience { derive from how the user interacts with the second screen. We argue that the success of a second screen experience depends on all the three categories. However, the latter category, which includes algorithm-driven user interactions, is the least explored one by industry and academia alike. For this reason, we call for ideas that foster the collaboration between the user experience and data mining communities in order to build a common research platform.