사용자 조사 데이터 인터프리테이션 타입과 영향

User research has become a commonplace for reasons. For the better understanding about users, many user research methods have been developed so far. However, interpretation, process that takes researcher from data to conclusion has received little attention in literature on design research. Meanwhile, as focus of research shift from work efficiency to aspects of everyday life and emotion, new user-centered design methods appeared such as cultural probe. Unlike existing social science-based interpretation approach which pursues correct understanding about users through systematic inductive reasoning, art-based cultural probe asked researchers not to analyze probe returns but to use value of ambiguity through the process like making gossips about users from user data. With the appearance of probe, this tension has become issue around interpretation. With the lack of research on interpretation, there's few research which explain tradition and procedure of both interpretation approach, but there's lack of understanding about how these two approaches affect on user data use and its implication on results such as insights and initial idea in the practical design project of a team. In this paper, we explored key difference of two approaches especially in terms of patters of data use for building insight and initial idea. We expect that result of this research will let designers and researchers have deeper understanding about interpretation process and give rich methodological reflection for further revise or development of interpretation process for effective user research process.