Development of Ubiquitous Marketing System based on Context Awareness

In this paper, Developed u-Marketing system prototype based on location base service could offer because this treatise combines personalized and mobility. It is u-Marketing system takes advantage of u-LBS base skill to support marketing that is old Mobile more efficiently u-marketing call center. If it was marketing in spam way that marketing to be Mobile passes public information contents one-sidely to unspecificness many customers so far, u-Marketing system takes advantage of u-LBS base skill-marketing system is u-marketing system of location base that can take advantage of subscriber`s location information through portable phone or GPS with transfer telegraph operator adulterating member`s distinction of sex, age, residential district, profession and support satisfied article ordered style Target marketing.