论文信息 - Applying Principles of Instructional Design to an Electronic Reverse Auction Negotiation Exercise

Applying Principles of Instructional Design to an Electronic Reverse Auction Negotiation Exercise

Electronic reverse auctions are increasingly being used by firms as they seek to improve firm financial and operational performance. The course project described in this paper serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiations exercise.

Kathryn Dobie | Jacqueline A. Williams | Curtis Wynn

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