On the Relations of Microblog Spread and University Image Construction and Communication

Based on the current degree of concern and analysis of microblog issues related to university or higher education,we can point out that university in the process of using the microblog on university image construction and transmission,not only should pay attention to the microblog's maintenance and construction,more to be using the distribution characteristics such and regional and time of microblog issues or topics on higher education,give full play to the authority of the official microblog and the diffusive force of the university microblog group,it can realize the most significant of communication effect.