What is Market Talking About? Market-Oriented Prospect Analysis for Entrepreneur Fundraising

In recent decades, innovation and entrepreneurship have become buzz words. With entrepreneurial projects emerging in large numbers every day, the common intention of all investors, i.e., putting every penny into good entrepreneurial projects, is becoming more difficult. In reality, traditional research with empirical results is not practical for analyzing these newly launched projects of small and micro enterprises before production and sale. Actually, the future market prospect is an important criterion for evaluating entrepreneurial projects. However, this direction has not been well explored due to the limitations of scenarios and technical challenges especially for these small and micro enterprises. In this paper, we construct an interesting study of exploiting the market prospect from the sales markets (i.e., E-commerce) to help evaluate newly-posted campaigns in crowdfunding. Specifically, we propose a novel Market-oriented Prospect Analysis with Transferring Attention (MoPa-A) model which contains two learning modules, i.e., HostTask Learning and GuestTask Learning connected and enhanced by transferring attention. The former is designed for funding performance modeling with heterogeneous features of crowdfunding campaigns, and the latter is to represent and transfer the latent semantics of market prospect for target campaigns from campaigns’ comments with the help of relevant products in sales market. The model design of MoPa-A brings some new insights on flexible knowledge transfer for different or cross domains. With the real-world datasets collected from Indiegogo and Amazon, we construct extensive experiments and the results demonstrate the effectiveness of our MoPa-A model.

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