论文信息 - Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues - 字舞流文

Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues

Marko Sarstedt | Jörg Henseler | Christian M. Ringle | M. Sarstedt | C. Ringle | J. Henseler