论文信息 - Making strategy work - 字舞流文

Making strategy work

William D. Giles | W. D. Giles

[1] David M. Reid,et al. Where planning fails in practice , 1990 .

[2] R. Fulmer,et al. Strategic group technique: Involving managers in strategic planning , 1990 .

[3] N. Piercy,et al. The logic of being illogical in strategic marketing planning , 1990 .

[4] William A. Giles. Marketing Planning for Maximum Growth , 1985 .