Specifying and synchronising partner activities in the dispersed product development process

Abstract This study is concerned with the way firms identify, specify and temporally co-ordinate partner activities in a networked development context. It draws attention to activity specification and synchronisation. These constructs are explored through a case study of the multiple and dispersed activities carried out in the development of a radical sound-broadcasting device. The findings suggest that the ability to specify partner activities and assess partner capabilities can influence the timing and nature of partner involvement. They further indicate that timely two-way capability display, along with organisational flexibility and adaptation, can enhance partner activity specification over time. The study shows that attention to pacing and synchronisation of partner activities can add value to the development process.

[1]  David T. Wilson,et al.  Business marketing : an interaction and network perspective , 1995 .

[2]  Andreas Hinterhuber,et al.  Value Chain Orchestration in Action and the Case of the Global Agrochemical Industry , 2002 .

[3]  Donald E. Hatfield,et al.  THE EFFECTS OF CORPORATE RESTRUCTURING ON AGGREGATE INDUSTRY SPECIALIZATION , 1996 .

[4]  Stewart Clegg,et al.  Handbook of organization studies , 1997 .

[5]  Hollister B. Sykes,et al.  Critical assumption planning: A practical tool for managing business development risk , 1995 .

[6]  Allan Afuah How much do your co-opetitors' capabilities matter in the face of technological change? , 2000 .

[7]  Wim G. Biemans,et al.  Product development : meeting the challenge of the design-marketing interface , 1995 .

[8]  C. Medlin Interaction in business relationships: A time perspective , 2004 .

[9]  P. Gugler Building transnational alliances to create competitive advantage , 1992 .

[10]  Gerardo A. Okhuysen,et al.  The Speed Trap: Exploring the Relationship Between Decision Making and Temporal Context , 2002 .

[11]  Bryan Lilly,et al.  Toward a Model of New Product Preannouncement Timing , 1997 .

[12]  Michael A. Cusumano,et al.  Platform leadership , 2002 .

[13]  Deborah G. . Ancona,et al.  Time: A New Research Lens , 2001 .

[14]  Geoff Easton,et al.  Strategic alliances: partner as customer , 2000 .

[15]  G. O'Connor,et al.  Managing radical innovation: an overview of emergent strategy issues , 2002 .

[16]  B. Kogut,et al.  Interfirm cooperation and startup innovation in the biotechnology industry , 1994 .

[17]  P. Ring,et al.  Developmental Processes of Cooperative Interorganizational Relationships , 1994 .

[18]  G. Lynn,et al.  Marketing and Discontinuous Innovation: The Probe and Learn Process , 1996 .

[19]  Maurizio Sobrero,et al.  The Trade-Off between Efficiency and Learning in Interorganizational Relationships for Product Development , 2001, Manag. Sci..

[20]  Neil Fligstein,et al.  Pattern in Corporate Evolution. , 1997 .

[21]  Y. Doz The evolution of cooperation in strategic alliances: Initial conditions or learning processes? , 2007 .

[22]  Gerardo A. Okhuysen,et al.  Taking Time to Integrate Temporal Research , 2001 .

[23]  Steven B. Andrews,et al.  Network Position and Firm Performance: Organizational Returns to Collaboration in the Biotechnology Industry , 1999 .

[24]  R. Yin Case Study Research: Design and Methods , 1984 .

[25]  R. Gulati Alliances and networks , 1998 .

[26]  Thomas Johnsen,et al.  Managing Collaborative Innovation in Complex Networks: Findings from Exploratory Interviews , 2000 .

[27]  Mark Strom,et al.  Model of Co-Development Emerges , 2002 .

[28]  Anne P. Massey,et al.  Getting It Together: Temporal Coordination and Conflict Management in Global Virtual Teams , 2001 .

[29]  R. Gulati,et al.  The dynamics of learning alliances: competition, cooperation, and relative scope , 1998 .

[30]  K. Eisenhardt,et al.  The Art of Continuous Change : Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations , 1997 .

[31]  K. Eisenhardt,et al.  Competing on the Edge: Strategy as Structured Chaos , 1998 .

[32]  Robert G. Cooper,et al.  Stage-gate systems: A new tool for managing new products , 1990 .

[33]  Rita Gunther McGrath Exploratory Learning, Innovative Capacity, and Managerial Oversight , 2001 .

[34]  D. Leonard-Barton CORE CAPABILITIES AND CORE RIGIDITIES: A PARADOX IN MANAGING NEW PRODUCT DEVELOPMENT , 1992 .