Beyond Web 2.0: Challenges in Personalizing for Networked Public Display Environments

The falling prices of LCD technologies have led to a proliferation of large public displays. Today, most of these displays show simple slide shows or loop through a set of movies in isolation, yet efforts are underway to network these displays together on a global scale. Networked public display would go beyond simple ad-pushing and open up towards truly personalized services, such as support for navigation tasks, messaging, emergency services, and of course context-aware advertising. Moving from personalized Web content to personalized public display content, however, leads to novel challenges that limit the applicability of existing personalization solutions. This article enumerates the key research challenges that stem from bringing personalization to public displays, namely in the areas of user identification; profile location; profile content; content tailoring; model refinement; and applications that require personalisation.

[1]  Kenton O'Hara,et al.  Public and Situated Displays: Social and Interactional Aspects of Shared Display Technologies , 2004 .

[2]  Albrecht Schmidt,et al.  10011 Report - Pervasive Public Displays , 2010, Pervasive Public Displays.

[3]  Matthias Baldauf,et al.  A survey on context-aware systems , 2007, Int. J. Ad Hoc Ubiquitous Comput..

[4]  Rui José,et al.  A Framework for Context-Aware Adaptation in Public Displays , 2009, OTM Workshops.

[5]  Ibrahim Cingil,et al.  A broader approach to personalization , 2000, CACM.

[6]  Rui José,et al.  Extended Bluetooth Naming for Empowered Presence and Situated Interaction with Public Displays , 2009, Ubicomp 2009.

[7]  Judy Kay,et al.  PersonisAD: Distributed, Active, Scrutable Model Framework for Context-Aware Services , 2007, Pervasive.

[8]  Nigel Davies,et al.  Using bluetooth device names to support interaction in smart environments , 2009, MobiSys '09.

[9]  Jan O. Borchers,et al.  Overcoming Assumptions and Uncovering Practices: When Does the Public Really Look at Public Displays? , 2008, Pervasive.

[10]  Rui José,et al.  Instant Places: Using Bluetooth for Situated Interaction in Public Displays , 2008, IEEE Pervasive Computing.

[11]  Alessandro Micarelli,et al.  User Profiles for Personalized Information Access , 2007, The Adaptive Web.

[12]  Johan Schuurmans,et al.  Towards a continuous personalization experience , 2004 .

[13]  E. Horvitz,et al.  Personalised hypermedia presentation techniques for improving online customer relationships , 2001, The Knowledge Engineering Review.

[14]  Antonio Krüger,et al.  ReflectiveSigns: Digital Signs That Adapt to Audience Attention , 2009, Pervasive.

[15]  Yang Wang,et al.  Technical Solutions for Privacy- Enhanced Personalization , 2008 .

[16]  Antonio Krüger,et al.  Learning Topologies of Situated Public Displays by Observing Implicit User Interactions , 2007, HCI.

[17]  Aaron Quigley,et al.  Profiling and targeting opportunities in pervasive advertising , 2009 .

[19]  Martin Strohbach,et al.  Pervasive Display Networks – Real-world Internet Services for Public Displays , 2009 .