论文信息 - Predicting Audience Exposure to Spot TV Advertising Schedules - 字舞流文

Predicting Audience Exposure to Spot TV Advertising Schedules

A probabilistic model is developed that relates advertising schedule variables to the attendant audience exposure pattern. Results of a large-sample test of the model are presented, as well as an example of a practical application.

Jay E. Klompmaker | Jesse E. Teel | J. Klompmaker | Robert S. Headen

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