USE OF TELEPHONE SURVEYS TO DETERMINE AWARENESS OF TENNESSEE'S CHILD PASSENGER PROTECTION LAW

The report provides an analysis of the telephone surveys that were made in target areas throughout Tennessee to determine the levels of public awareness of Tennessee's child passenger protection law during a two-year time frame. This survey effort provided a basis for evaluating the effectiveness of two different promotional efforts--the basic state and comprehensive public information and education plans. In addition, the surveys measured the relative importance of sources of information and, therefore, the impact of each segment of the public information and education programs. Chapter I discusses the importance of protecting child passengers in motor vehicles, describes the Tennessee child passenger protection law and outlines the objectives and goals of the Child Passenger Safety Program. Chapter II describes the research methodology, sample size and sample selection. Chapter III discusses the results of the telephone surveys. Chapter IV examines the relative importance of various sources of information as revealed by the surveys. Chapter V provides conclusions and recommendations based on the results of the study.