Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Contents: Foreword. Part 1 Blogs: Introduction to blogs Creating a blog Writing a blog Enhancing the blogging experience Is blogging worthwhile for a business? Part 2 Social Media: Introduction to social media Professional networks for businesses Consumer-oriented media Wikis Online office applications Podcasting and videocasting Social bookmarking and the 'online content democracy' Forerunners to social media Social media case studies and conclusions . Part 3 Using Social Media Internally: Social tools inside the enterprise a " Lee Bryant Elements of 'Enterprise 2.0' a " Lee Bryant Social media case studies and conclusionsa " Lee Bryant. Part 4 Social Media and the Law: The law of social media a " Mills and Reeve Online reputation a " Colin Samuels, Alex Newson and Justin Patten Index.